Hero

Hotjar’s feature page H1

Heading: Stop guessing what users want. Use Hotjar. Copy that eliminates that uncertainty of website owners in observing user insights. Ends with a clear CTA

Hero page of Kit’s Email Marketing page

Heading: The email marketing tool designed for creators This positions the product as tailored for a specific target audience (creators). It emphasizes niche relevance, making it clear that this tool understands and meets creator’s needs.

Webflow’s primary h1

Heading: Your site should do more than look good This copy challenges the status quo and positions the product as a solution for functionality. It’s a problem-solution approach with a transformational promise.

Target audience hero section

Heading: The free testimonial tool built for SaaS companies This emphasizes niche relevance and value (free). It positions the product as tailored for SaaS companies, making it highly targeted.

Testimonial’s tool hero section

Heading: “Hands-down the best testimonial tool on the market.” Makes a Bold claim with proof of a customer testimonial that establishes authority and builds FOMO.

Shopify’s hero section on it’s feature page

Heading: The world’s best online stores are built on Shopify Uses social proof and authority to position Shopify as the go-to platform. By associating it with “the world’s best,” it creates a transformation narrative—your store could be among the best…

Action copy on kit’s commerce page

Heading: Take your first step toward monetization today Uses a call-to-action (CTA) with a transformational promise—monetization. It’s aspirational and action-oriented, appealing to users who are ready to take the next step in their journey.

Shopify’s transformational copy

Heading: Turn browsers into buyers using the power of chat Highlights a transformation—from passive browsers to active buyers—using power words like “turn” and “power.” It positions chat as the solution to a common problem (low conversion rates).

H1 of Kit’s Feature Page

Heading: Turn website visitors into subscribers with email forms This is a problem-solution approach, addressing the challenge of low engagement. It promises a transformation—from visitors to subscribers—using action-oriented language that appeals to marketers.

Dynamic Hero copy of Shopify

Heading: Be the next {Dynamic Heading} This dynamic copy speaks directly to founders’ biggest desires—growth, recognition, and success. It taps into identity-driven marketing, where users don’t just buy a tool—they buy into a vision of who they could become.

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