Social Proof

Social Proof heading of HotJar

Heading: Numbers in all sections By emphasizing huge adoption, Hotjar positions itself as a dominant market player. The specificity of numbers (not just “millions” but “1,306,323”) makes it sound well-tracked and data-backed, increasing perceived authority.

Testimonial heading of an email marketing tool

Heading: “Mailmodo is a no-brainer for fast- growing companies” – Customer’s words, not ours. Discover what they love about us This leverages social proof and credibility by using a customer testimonial. It’s relatable and builds trust, while inviting users to…

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