Heading: Your emails deserve to land in their inbox
This uses emotional appeal and aspirational language to position the product as a solution for better email deliverability. It speaks to the desire for recognition and effectiveness.
Handpicked collection of the best headings from SaaS websites
Action copy on kit’s commerce page
Heading: Take your first step toward monetization today
Uses a call-to-action (CTA) with a transformational promise—monetization. It’s aspirational and action-oriented, appealing to users who are ready to take the next step in their journey.
Aimfox’s Heading on landing page
Heading: One way to go, three steps to follow…
This section simplicity and clarity, appealing to users who want straightforward solutions. It’s a statement that highlights ease of use.
A heading of Senja
Heading: Say Goodbye to Google Sheets and Say Hello to Review Bliss
Uses contrast (“goodbye” vs. “hello”) to highlight transformation. Makes the switch sound positive and seamless.
A persuasive copy used by Mailmodo
Heading: You deserve an email marketing tool which gets you conversions
The copy empowers the reader with entitlement (“you deserve”) while framing conversions as a must-have result.
Shopify’s transformational copy
Heading: Turn browsers into buyers using the power of chat
Highlights a transformation—from passive browsers to active buyers—using power words like “turn” and “power.” It positions chat as the solution to a common problem (low conversion rates).
H1 of Kit’s Feature Page
Heading: Turn website visitors into subscribers with email forms
This is a problem-solution approach, addressing the challenge of low engagement. It promises a transformation—from visitors to subscribers—using action-oriented language that appeals to marketers.
Beehiv’s Bold CTA
Heading: Make a STATEMENT IN THE INBOX
Uses an emotional trigger by appealing to the desire for standing out and leaving an impact. The visual emphasis on “STATEMENT” draws immediate attention to the bold promise.
Dynamic Hero copy of Shopify
Heading: Be the next {Dynamic Heading}
This dynamic copy speaks directly to founders’ biggest desires—growth, recognition, and success. It taps into identity-driven marketing, where users don’t just buy a tool—they buy into a vision of who they could become.
Intercom’s authoritative comparison copy
Heading: It’s official: Fin is the best Al agent on the market
Leverages authority and credibility of G2 by declaring Fin as the best, creating a sense of trust. The use of “official” adds a power word that reinforces legitimacy, making it hard for competitors to challenge.