Heading: All the power you need, without plugins
This emphasizes simplicity and efficiency, addressing a common pain point (plugin overload). It’s a value-driven promise that positions the product as streamlined.
Handpicked collection of the best headings from SaaS websites
Testimonial heading of an email marketing tool
Heading: “Mailmodo is a no-brainer for fast-
growing companies” – Customer’s words, not ours. Discover what they love about us
This leverages social proof and credibility by using a customer testimonial. It’s relatable and builds trust, while inviting users to explore further.
Hotjar’s feature page H1
Heading: Stop guessing what users want. Use Hotjar.
Copy that eliminates that uncertainty of website owners in observing user insights. Ends with a clear CTA
Hero page of Kit’s Email Marketing page
Heading: The email marketing tool designed for creators
This positions the product as tailored for a specific target audience (creators). It emphasizes niche relevance, making it clear that this tool understands and meets creator’s needs.
Webflow’s primary h1
Heading: Your site should do more than look good
This copy challenges the status quo and positions the product as a solution for functionality. It’s a problem-solution approach with a transformational promise.
Target audience hero section
Heading: The free testimonial tool built for SaaS companies
This emphasizes niche relevance and value (free). It positions the product as tailored for SaaS companies, making it highly targeted.
Features page of Beehiiv
Heading: NO ONE KNOWS NEWSLETTERS BETTER THAN BEEHIIV
This establishes authority and credibility by claiming unmatched expertise. The use of “no one” creates a competitive edge, making it clear that Beehiiv is the top choice.
Testimonial’s tool hero section
Heading: “Hands-down the best testimonial tool on the market.”
Makes a Bold claim with proof of a customer testimonial that establishes authority and builds FOMO.
Comparison section copy of Intercom
Heading: More capabilities than any other Al agent
This positions Fin as the superior choice. It taps into FOMO (fear of missing out) by suggesting users might miss out on advanced features if they choose a competitor.
Shopify’s hero section on it’s feature page
Heading: The world’s best online stores are built on Shopify
Uses social proof and authority to position Shopify as the go-to platform. By associating it with “the world’s best,” it creates a transformation narrative—your store could be among the best too.et