Handpicked collection of the best headings from SaaS websites

Starlight’s pricing hero

Heading: Grow Revenue by 10% or Your Money Back.

This is a bold promise that combines results with a guarantee, building trust. It’s a value-driven statement that appeals to risk-averse users.

H2 heading used by Screen Space

Heading: Eliminate no – shows and empower reps

A problem-solution approach that addresses a common pain point (no-shows). It’s a benefit-focused statement that highlights efficiency and empowerment.

H1 section of a link in bio tool

Heading: A link in bio that makes you money

Clearly states the value—monetization—without fluff. Suggests that most bio links aren’t optimized for revenue, making the audience rethink theirs.

H1 of Mailmodo’s features page

Heading: Features that put your email conversions first

Positions the product as results-driven by prioritizing conversions. Highlights value and purpose in one concise line.

Martin’s final CTA

Heading: Work on 2x speed and live like Tony Stark.

This copy uses aspirational language and pop culture reference (Tony Stark) to evoke a sense of speed and innovation. It’s a transformational promise that appeals to users who want to work smarter and feel empowered.

Clickup’s hero section

Heading: Plan, build, & ship, all in one place

Highlights the all-in-one nature of the product with actionable language, appealing to efficiency seekers.

Final CTA of Screen Space

Heading: Your audience has evolved. Have you?

This taps into FOMO and self-reflection, positioning the product as a solution for staying relevant. It’s a motivational CTA that encourages action.

H2 on clickup’s comparison page

Heading: The world’s most complete work Al for $7 per month

This combines authority (“world’s most complete”) with affordability, creating a value-driven promise. It’s a benefit-focused statement that appeals to budget-conscious users.

Social Proof heading of HotJar

Heading: Numbers in all sections

By emphasizing huge adoption, Hotjar positions itself as a dominant market player. The specificity of numbers (not just “millions” but “1,306,323”) makes it sound well-tracked and data-backed, increasing perceived authority.

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