Handpicked collection of the best headings from SaaS websites

Beehiiv’s hero section copy

Heading: THE NEWSLETTER PLATFORM BUILT FOR GROWTH

This emphasizes positioning by focusing on the platform’s purpose (growth). The use of all caps and “built for” creates a sense of intentionality and authority, appealing to growth-focused users.

Hero

Peony’s comparison page

Heading: Stop paying $300 for…

This is a cost-saving promise that taps into FOMO and value-driven decision-making. This positions the product as an affordable alternative.

Comparison

Pricing heading of Clickup

Heading: The best work solution, for the best price.

This emphasizes value and quality, positioning the product as both effective and affordable. It’s a benefit-driven statement that appeals to budget-conscious users.

Pricing

Passionfruit’s service page copy

Heading: We found you the best marketing specialists so you don’t have to

This emphasizes convenience and expertise, appealing to users who want to save time.

Hero

WordPress Plugin’s final CTA

Heading: 90,000+ eLearning websites are running on Tutor LMS

This leverages social proof and credibility by showcasing widespread adoption. It’s a trust-building statement that appeals to users who value a proven solution.

Final CTA

Copy for Mailmodo’s survey feature

Heading: Take our online survey maker for a spin, no strings attached.

Removes purchase friction through commitment-free messaging (no strings attached)

Final CTA

Hero section of a productivity Mac app

Heading: Calendar. To-do list. Habit tracker. These are not three separate apps. It’s one.

This emphasizes simplicity and integration, addressing the pain point of app overload. It positions the product as an all-in-one solution.

Hero

Lead Gen Tool’s Before after section

Heading: Save 50+ Hours Monthly on Lead Generation

This is a results-driven promise that highlights time savings. It’s a problem-solution approach that positions the product as a solution for efficiency.